Inspiration Lost - Kennedy Center by the numbers

(What’s Next is back…for this post at least!)

A somewhat recent commentary from a decades-long arts industry professional, who chose to offer their take on the value of the Kennedy Center to the nation and what it should become in the future, left me overwhelmed. 

And not in a good way.

Their commentary, and a two-part “follow-up” by another seasoned arts worker, both of which were equally ill-informed in my opinion, confirmed an observation of mine. Articles and opinions about the Center that started pouring in post-February 7, 2025 are missing part of its story. While there have been many things written, commentary made about what the Kennedy Center has lost subsequent to that time— ticket sales, subscriptions, donations, artist cancellations, staffing changes, and governance i.e. institutional metrics —no one has really written about what the country has lost as a result of the actions from February 2025 on.

As a former employee with more than a decade served there and naturally a lot of bias, I dm’d this arts professional and asked that they reconsider their perspective. Especially when one considers the amount of programming and data they chose NOT to include in their assessment of the Center’s value to this country. Information that is readily available via annual reports that provide significant metrics from 2023 and before, on the KC website (https://www.kennedy-center.org/search-page/#gsc.tab=0&gsc.q=annual%20report&gsc.sort=)  

I made a quick, short defense but offered that I had numbers to back up my assertion that the Kennedy Center was of far greater value to the country than they had articulated for their readers.

This person stood by their assessment, rooted primarily in a specific consulting experience and as an audience member. It was this response that confirmed my resolve: the only way these narratives would be set right, so that readers had something more to consider when making their own determinations about the value of the Center to their lives and the country, was if I did it myself.

With a little more time than I have right now, and help from colleagues, I am certain I could illustrate any number of artistic, educational, and community engagement efforts over the Center’s more than five decades in existence. Illustrations that challenge the notions put forth by these commentaries in particular that it did not reach people across the country or beyond; that it was only a roadhouse on the river; and that regardless of the current state of the physical structure, the artistry produced there could happen anywhere.

Now there certainly is truth in the observation that the art created at the Center could happen anywhere else in the country. It was. It is. In small towns and big cities across the US, countless struggling but talented artists, arts administrators, arts educators, and all in between have or are winding down inspired artistic, community engagement, and arts education seasons. And they are teeing up the very real, arduous, and passionate work of finalizing plans and determining logistics and strategies for the next. 

While we did have many incredible programs that stretched across the nation and added value to the country, none of us who did or still work at the Center that were part of Deborah Rutter’s administration, or any previous ones can take credit for the creativity being nurtured by those artists and administrators across the US. Maybe we inspired some of it. Who truly knows?

We certainly were inspired by it because what we did do, among many other things that no one has truly articulated, was our best to promote that art and those artists across this country and abroad. Which is what a National Cultural Center should endeavor to do. There is value in that. But there is also untold value that I think should be shared, if for no other reason than to dispel the commentary by these arts professionals that the Kennedy Center provided little value to the country.

So, I will jump way back and then leap forward and hopefully what I will have shared will enlighten not only the casual reader, but those who think they know best about the value and impact the Kennedy Center had on Americans, using documented information and data collected prior to 2025.

I will start with Louis Armstrong’s 1960–61 African tour.

As part of the State Department’s Jazz Ambassador program, which was inaugurated in 1956 under Eisenhower (for which the “Ike” Theatre in the Center is named) and elevated under Kennedy, Armstrong performed in 27 cities and was even lauded in the Congo as an "Ambassador Extraordinary of the United States." Though not directly linked to the Center, this tour and the subsequent collaboration between John F. Kennedy’s administration and artists such as Harry Belafonte, James Baldwin, and Sidney Poitier, among so many others, influenced countless aspects of the impact the Kennedy Center endeavored to achieve over its five decades.

Fast forward to the end of the fiscal year 2024, and these unpublished but gathered numbers that would have made it into the Center’s 2024 Annual Report (FY24) speak volumes about what value has been lost:

  • 1.4 MILLION paid and free tickets distributed

  • 2.1 MILLION + visitors

  • 1,755 performances

  • 2,000+ total events

  • 450+ free programs

  • 10 MILLION web visitors

  • 95 MILLION video views for a total of 4 million hours

  • 297 MILLION social media impressions

Maybe this does not mean that much to some. Maybe those individuals, including the commentators who more than suggest the Kennedy Center brought little value to the country but are quick to articulate what the Center should become, will not see the value in these figures. Let me offer another set on the Education Department’s value in FY24:

  • 2.2 MILLION educators, administrators, and students reached across 50 states, Washington, D.C., Puerto Rico, and 16 countries

  • 1.9 MILLION students reached through school and community programs

  • 5,663 visitors to the REACH’s Moonshot Studio

  • 200,075 students from 1,286 schools—497 Title I schools—attended 92 school performances both at the Kennedy Center and virtually

  • 1.5 million users virtually accessed digital learning materials across the Center’s Education web pages a total of 2.1 million times

Here are another few interesting tidbits:

Since its opening in 2019, the REACH (as of end FY24) welcomed 2.2 million visitors to enjoy more than 8,700 performances, classes, rehearsals, and events.

DVOŘÁK DREAMS, Refik Anadol’s acclaimed fusion of art, music, history, and artificial intelligence which made its U.S. premiere at the REACH in 2024 welcomed 12,600 visitors and gained 1 million+ digital impressions.

Through its Social Impact Programming, the Kennedy Center presented 370 events that engaged 1,992 artists and reached more than 78,559 audience members. Programming featured 1,251 local artists, 708 national artists, and 343 international artists, while generating more than 356,450 online views, extending the Center's impact well beyond its campus and into communities across the nation and around the world.

Performances for Young Audiences commissioned/ co-commissioned five world premiere works; offered 52 Theater for Young Audiences performances at the Kennedy Center attended by 12,672 students from 165 schools, and presented 48 Theater for Young Audiences On Tour performances attended by 20,886 audience members across the country.

The last International Programming Festival, Earth to Space, achieved incredible impact over a short 24 days:

Festival participants: 

  • 16 Countries  

  • 324 Festival Participants + the NSO 

  • 270 Performers, Visual Artists, Designers, Architects, Filmmakers + the NSO musicians

  • 54 Scientists, Astronauts, Nobel Laureates 

  • 195 Volunteers 

TOTAL OF 59 EVENTS (WITH 116 PERFORMANCES / SCREENINGS)

  • 2 World Premiere Performances and 1 World Premiere Installation 

  • 5 US Premiere Performances 

  • 5 Commissions

  • Festival Attendance:  

  • 42% of people who purchased tickets to festival events were first time Kennedy Center buyers.

  • 32,927 people came to the REACH campus to attend exhibits and festival programs.

  • 9,000 people attended The Moonwalkers 360-degree immersive screenings.

  • 8,717 people attended performances and panels at the Eisenhower Theater, Terrace Theater, Family Theater, Concert Hall, and at the River Pavilion’s Moon Rock Club. 

  • 1,080 people attended panels with astronauts, scientists and more. 

  • 768 people attended workshops lead by NASA's experts and a space suit designer. 

  • A year-long International Student Cultural Exchange program in collaboration with NASA engaged approximately 150 students and teachers in 5 classrooms from the United States, Japan, United Kingdom, and Senegal who learned from 5 NASA experts. 

  • 11,000 estimated number of onsite viewers for special firework and projection display on the Potomac River + thousands of people at Rock Creek Park and across the Potomac River. 

Commentators who remark with concern or derision regarding Washington National Opera’s decision to leave the Center do not consider WNO’s strength. Their exceptional programming is exemplified by just a few recent examples including a partnership with the US Military over their world premiere production of Grounded; thousands of audience members who attended their free Opera In the Outfield each summer at Nationals Park; or their new production of the revered Turandot, which received a new narrative ending by Emmy-awarded Susan Soon He Stanton, and accompanying score by Grammy-awarded Christopher Tin, that will have a run at The Dallas Opera in February 2027.

The National Symphony Orchestra’s In Your Neighborhood program regularly engaged thousands of residents in DC neighborhoods with a full week of orchestral performances and related events each fiscal year since its advent in 2011. Their Music for Young Audiences and Young People’s Concerts welcomed more 20,000 students across both programs annually. As well, NSO’s contributions to national and international cultural diplomacy since the orchestra’s establishment are well documented, including a recent trip to four countries which was reported on by the Washington Post (https://www.washingtonpost.com/entertainment/music/2024/02/21/national-symphony-orchestra-european-tour-preparation/).

Clearly, the Center was not just a roadhouse on the river. Further, these figures and examples truly only scratch the surface of what the country has lost. And while I will again remind folks that these numbers were not yet published, the Kennedy Center website still has the annual reports for 2021, 2022, and 2023 posted there (linked above) to hold these figures up against.

I will not even try to articulate the economic impact of the Center on the DMV. I simply do not have the data, but to say that it is in the millions could be an understatement.

You will make up your own minds about the value of the Center to you, to this country. My intent here is to ultimately ask that you please do so with more than just someone’s thoughts on that value, that bear no receipts, to inform you. Also, if you do not have a direct connection to the Kennedy Center, ask someone you know if they do. I bet you might be no more than a couple of, if not merely "one degree of Kevin Bacon separation" away from it. That REACH is part of the Center's value too.

What’s Next?

-SAA

July 27, 2026

PS: If you want to learn more about what some of us are doing to help articulate and secure culture and the value of culture across this country, visit Brett Egan of the DeVos Institute on LinkedIn , and learn more about an effort he and two of his colleagues have catalyzed, to coalesce individuals from all industries across the country and the world, around the questions below that he has posed.

 The Thesis (for a new National Cultural Center)

As the John F. Kennedy Center for the Performing Arts enters a period of dormancy and faces an uncertain future, I have invited the question of what it would mean to platform a Temporary, Virtual National Cultural Center.  This is not meant to “replace” the Kennedy Center or “own” the conversation about how the Kennedy Center might look when it is reactivated. Inevitably, some of these discussions may contribute to ideas about future activities at or roles of the Kennedy Center itself. But that is not its sole focus or founding energy.

Rather, this is envisioned to be a broad, inclusive, exploratory, imaginative public exercise through which artists, organizations, educators, futurists, researchers, and citizens can respond to the questions, free for a time from physical constraint: 

·         “What is a ‘national cultural center’?”  

·         “If not restricted to a building, or single building, or even to physical space, what form or forms might it take?”

·         “Looking ahead, what role or roles might a national cultural center for the United States play?”

 

Special Edition Blog: Ifigenia en Tracia

Rather than my silly face and a What's Next title, I am supplying the video I created from Ifigenia en Tracia here...of course this a shameless attempt to plug my own website:) I hope you enjoy this video 'blog' (shot entirely on an Iphone, in case you couldn't tell.)

It's grainy or blurry at points, not every piece of music lined up exactly like I wanted despite my best attempts, I filtered to an even sepia tone because some of the light was just too poor during shooting to address adequately in post but I didn't want anything important to end up on the cutting room floor...roughly 12 minutes of film from about an hour's worth total.

This is for all of you who worked so tirelessly on this production. You are the reason I do what I do. Big Texas hug to each of you and only one question...

What's next???

Selena

PS Take note of the unintentional yet kind of awesome J.J. Abrams style light flashes. I did not use a flashlight against the camera to create those...just lucked out. Double click on the video and it will fullscreen for you;) S.

...to draw closer, to see and be amazed.

3x5
John Mayer

 

I met someone this evening who reminded me that adventures and adventuring don't have to be anything we actively go after. I've been a little maud over beautiful images of one friend's recent travels in particular because they are of places I love and have been myself. But I was shaken from that pitty party when reminded that there are moments in our lives that if we look at them just a little differently or maybe after a time, will reveal themselves as adventures and that don't make us any less the adventurer that says....

'Oh this weekend I am going skydiving, and next weekend I am spelunking and the weekend after that I am going whitewater rafting on a Class 5 river after hiking through a forest for fifteen hours.'  (I have done several of these things btw but they weren't all things I actively pursued or planned...some honestly just happily happened. And I don't begrudge anyone who does actively pursue such activities or any other kind. In the words of my grandfather Anguiano, have-ass it;)

(And a shout out to those who will say they will be unavailable during their adventuring when in fact we all know we will see moment by moment posts of it all via Instagram, Twitter or FB...insert audio of John Mayer's 3X5 above, right here.)

Pretty needless to say, the blog bug hit instantaneously when I was almost slapped in the face with this thought of what constitutes an adventure and I could not wait to get to a computer to think out loud;)

I have lived on three continents if you count North America, where I was born. And I have lived numerous fantastic places in this country. And while I assume and can relate really incredible moments that I have had in those places, those where not adventures I actively sought. They were opportunities that I decided to take that I believed would (and that have) led me down the Wonderland rabbit hole of creativity.

I want to relate an experience that I now categorize as an adventure but at the time, was just me and another of my friends living life and quite frankly, just trying to survive a little. As I continue creating this blog, I am sure I will be inspired to share more of my experiences that perhaps I can now call adventures. This adventure, as I now think of it, fits into a movie somehow that I will make one day!

Sicily.

It was our five-day break on the University of Dallas Rome Campus and all my closer theatre friends wanted to back track to more familiar places. I wanted to go to Sicily but I was warned it was not safe for a girl to travel there alone. But I wanted very much to see Palermo, Agrigento and if I played my cards right, the tiny town where scenes from The Godfather I, II and III had been filmed.

I happened upon two friends who I will only call Dave and Todd, as they had nicknames back then that I cherish but that maybe they would not appreciate so much nowadays. Todd and Dave agreed this would make for a nice five day so we threw our gear into our packs, boarded a train at Termini with bottles of wine, bread, hard Italian sausage and blood oranges and away we went. We rode that train all the way to Villa San Giovanni and caught the ferry over to Messina where we intended to sleep for the night before starting the trek (via goat-back riding!) to Godfather country before winding our way up to Palermo and then down and around the other side of Sicily to Agrigento.

Mind you, we didn't really think of riding goats into the dry hills of Sicily to get to this little Godfather-esque town an adventure. It was just a means to an end. We camped for the night in a tiny little slip of a hotel and actually spent the night with a big group of Italian guys, eating pizza, drinking Birra Moretti and cheering Italy and one of my daddy's favorite Italian soccer players in World Cup quarter-finals.

We rose the next day and went straight to a carpark to catch a bus to the town on the coast where we would hike to the goats that would take us to the Godfather town (the irregular cadence in that sentence cannot be created with hashtags btw!;) Only the bus ride to that town could more accurately be described as a jostling, Hail Mary prayer not optional , 50s Italian pop blaring descent into Dante's 9th Circle of Hell! The driver was drunk or just...drunk. He swerved erratically along a cliff edge driving a dilapidated bus that was also from the 50s and we simply hung on for life while the other passengers sang along.

Arriving in this tiny no name town later in the afternoon, we were informed that the goat rides were closed for the day. I don't know, the goats were on siesta, who knows. Worse, we were stuck in this town cause there was no bus or train back to Messina until the next day. So what did we do for the night where there was no place for us to sleep or eat or do anything but get slowly soaked through by a constant pissy rain? Dave took off for the local night club that was blaring something unintelligible from the outside and Todd and I decided it would be fun to dry out in a street tunnel of some kind and see how many Italian movie posters we could collect from giant billboards that had 10-sheets plastered lazily one on top of the other, burying posters of American and British classics and crap from years past. I managed to score a poster of Michael, of The English Patient and Star Wars (alas that last poster is gone...I cannot talk about it.)

After a time the rain stopped and Todd and I made our way to the Mediterranean sea edge, copped a squat and smoked Todd's last two Romeo and Giulietta's before the rain returned to ruin them while waiting for the posters to dry out in that random tunnel we found. Passing out in the sand, as the sun came up and Dave rejoined us, we collected our posters and made our way back to the local carpark where we caught THE SAME BUS back to Messina. Several Novenas later and we were back on the train, sans my dorm room keys, to Agrigento.

Only we were not going to Agrigento (Palermo being abandoned at this point.) Falling asleep in our car from shear exhaustion, Todd and I woke to find ourselves on a train that split. Dave was headed to Agrigento and we were headed to Palermo.

And we did not want to see Palermo at this point. We just wanted to go back to Rome. So we boarded another train, made sure we were on the section that split our way and pulled into Rome at about 9pm and a massive transit strike that was going to leave us stranded in Rome overnight. Having little money and being too tired to think clearly, Todd and I bought crappy Italian McDonald's (something we had all sworn we would never do), and got a taxi from Termini to Anagnina which was the closest station to the campus in Due Santi.

Of course being as tired as we were, we didn't conceive that the buses would also be on strike. But what's the difference really between the floor of an outdoor Metro station and a Mediterranean shore? GYPSIES! Beautiful, roving gypsies who would expertly slash the wallet right out of your back pocket were you dumb enough to be that American;) Todd and I slept with our backs pressed against one another, sitting up, with our packs slung across our chests and our arms resting on the tops of them, as pillows for our drooping heads. Finally at around 6:45am we boarded a bus that took us to the street leading to our campus and then to closed and firmly locked gates. After several attempts, the head of the Rome Program, Wayne Ambler (Ramblin' Ambler) came and let us in, asking our reason for being back early. When we related our story he agreed we would be allowed back onto campus for the remaining day of our five day and reminded us to get to the grocer down the road before it closed because there was no food on campus.

Five or six hours later, after a shower and a quiet nap in my empty dorm suite, a gentle knock on the door revealed Mrs. Ambler, inviting me to an al fresco dinner by the pool with she, Dr. Ambler and their two daughters. I gratefully accepted and ended up spending one of the most memorable nights of my young life in the company of kind, intelligent, generous people, enjoying homemade pizza cooked on the outdoor forno, bottles and bottles of wine and several spirited games of Bocci and Scopa. (Todd decided to make his way back into Rome, the transit strike having ended and therefore missed the incredible dinner and company.) I woke late the next day, Sunday, to my roommates, all with incredible stories and pics; my sweet, beautiful, quiet little experience being overshadowed by larger than life adventures of the rowdy college kind.

So you see, an adventure does not have to be on purpose...as long as you recognize what you have experienced is purposeful, it can be a complete set of accidents that form a fantastically funny and sweet story. The purpose I found in my 'adventure' is that I learned how to truly be unafraid of the #wanderlust after that. And being able to relate an adventure like that, the only really necessary question left to ask is...

What's next???

Selena